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B2B, customer acquisition, direct marketing, Social Media

What’s the best social media tool for B2B?

This question is asked again and again. Should we be focused on the Facebook? Isn’t Linked-in more for business? How does Twitter relate to my B2B business? We printers are slow to adopt and accept new forms of marketing technology, but eventually we come around. I guess the best answer to this question must be preceded by a question. What are you trying to accomplish with social media?   I really like this article from Print in the Mix, on the social media research done by Optify. The link below may help you determine which social media platform is best for you...

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