B2C, W2P, web sites, web-to-print

The difference between B2C and B2B web-to-print.

Posted by Mark Sarpa on

It Has to Be Fun! When a user creates a business card in a B2B system they are doing work. Its okay if the interface is utilitarian. You have succeeded if you can get the business card orders placed by your users and the business cards fulfilled.   The majority of turn-key web-to-print software is geared towards B2B. Look at Pixfizz,Pageflex Storefront, or XMPie uStore. None of these (or any other we have seen) are friendly for a B2C workflow. They only recently have started making any movement to really understand and adjust their cart systems to be friendly to Google for SEO. None...

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