This week we launched our Customer Retention and Acquisition Program (C.R.A.P.) marketing campaign. Our first mailer dropped on Tuesday with some valuable information about personalized marketing, and a $50 gift card offer from Frecklebox.com.
There are many studies about personalized marketing with regard to direct mail and email, but this particular one from Intelisent, Orchestrated Direct Marketing Campaigns Give Marketers an Edge is an excellent resource.
Our goal at PrintHQ is to help clients benefit from the numerous retention and acquisition solutions available to them. Stay tuned for more C.R.A.P. from PrintHQ in the coming months.
Let’s get personal,