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The Digital Transition

customer service inbound marketing marketing services print technology social media

WhatTheyThink.com Hosts interview with Progressive Solutions CEO Mark Spark
In a recent edition of this web-based program, Senior Editor Cary Sherburne hosts a short interview with Mark Sarpa, CEO of Progressive Solutions.

The five-minute interview is packed with Sarpa’s take on the challenges today’s printers face. Among the video’s many highlights, Sarpa shares insights regarding:

  • The challenge of keeping up with technology and differentiating your company to realize growth
  • The disciplines and skills he believes delivers the highest value
  • Customer service challenges
  • The role of sales and marketing at modern print comnpanies
  • The distinction between being a marketing company and providing marketing services
  • Executing inbound marketing tactics
  • Capitalizing on social media

 

Hear what Mark had to say and feel free to post your comments and questions right here!