The Digital Transition
Posted by Mark Sarpa on
WhatTheyThink.com Hosts interview with Progressive Solutions CEO Mark Spark
In a recent edition of this web-based program, Senior Editor Cary Sherburne hosts a short interview with Mark Sarpa, CEO of Progressive Solutions.
The five-minute interview is packed with Sarpa’s take on the challenges today’s printers face. Among the video’s many highlights, Sarpa shares insights regarding:
- The challenge of keeping up with technology and differentiating your company to realize growth
- The disciplines and skills he believes delivers the highest value
- Customer service challenges
- The role of sales and marketing at modern print comnpanies
- The distinction between being a marketing company and providing marketing services
- Executing inbound marketing tactics
- Capitalizing on social media
Hear what Mark had to say and feel free to post your comments and questions right here!