Customers and partnerships, direct mail, direct marketing, print technology, W2P, web portals, web-to-print — Changes in Printing

Change is hard.

Posted by Mark Sarpa on

I think I was in my late 20′s, maybe early 30′s when I asked Mark (my business partner) one of the dumbest questions ever. We had been pouring money into a new system to run our print and fulfillment business. Are you sitting down? Here’s the question…”Mark, when will we be done with this project?” And here is Mark’s very simple one word response, “Never.” And he was, or I should say, is 100% accurate. Our need to improve our systems and processes, whether by technology, equipment, people or any other means will never be done. When we think it is done, so are...

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