Customers and partnerships, marketing services, Print automation,

Sales and Marketing…is that important?

Posted by Mark Sarpa on

Last week I spent 3 days in Nashville, TN at a user’s conference called Dscoop. It’s for digital printers who run HP Indigo Digital Print Engines. The conference was great and so was downtown Nashville (though I should have skipped the 5th bar). While I was there I received a call from a client in Atlanta. Only being three hours away, I suggested a personal visit on Monday and that would save me a trip back and forth from the west coast. Here’s my top three takeaways from our 2 ½ hour meeting in Atlanta.   With regard to marketing,...

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