I thought about writing an article on reasons to use a marketing asset management solution. Instead I decided to share a white paper written by my colleague, David Dodd. You can download the Four Reasons white paper here.
He has some great other resources here. You can review all of his publications at his website here.
He discusses all the costs of processing marketing material requests on page 6. Even though the title is listed as “Four Reasons” he even gives us more reasons on page 9 which might benefit your company the most. Feel free to contact David directly at firstname.lastname@example.org or email me at email@example.com and I would be happy to make an introduction.
I hope you find this information helpful.