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W2P,web-to-print

The Marketing Portal: Your App for Almost Anything.

franchises marketing online portal W2P web to print

84 ITEMS TO PUBLISH ON YOUR PORTAL At Progressive Solutions, to help serve our customers’ marketing needs, we began creating web-to-print (W2P) portals at least a decade before they actually came to be known as W2P portals. Now, it would appear most marketing organizations have some grasp of what the term means. However, as we pointed out in our article, “Insane Inefficiency in Print Procurement Remains the Norm,” with digital print expert Jennifer Matt, a stunning majority of marketing organizations continue burning money by procuring print with old fashioned processes.  As a result of championing the W2P cause for two decades...

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Print technology makes the franchise more web-wise.

branding franchise networks print automation W2P technology

From itty-bitty newbies to business networks that span the globe, franchises of every size contend with a common challenge: protect the company’s most important asset, the brand. Web-to-print (W2P) technology delivers a centralized and highly automatic solution for managing the brand and empowering franchisees to quickly produce and use quality marketing assets. However, though franchise operators have similar needs, cookie-cutter solutions are bound to lack the flexibility required to fulfill the specific, often complex, needs of the network of businesses across the franchise family. Welcome to the HQ of print automation and efficiency. In serving the widely varied needs of...

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