Print technology makes the franchise more web-wise.

Posted by Mark Sarpa on

From itty-bitty newbies to business networks that span the globe, franchises of every size contend with a common challenge: protect the company’s most important asset, the brand.

Web-to-print (W2P) technology delivers a centralized and highly automatic solution for managing the brand and empowering franchisees to quickly produce and use quality marketing assets. However, though franchise operators have similar needs, cookie-cutter solutions are bound to lack the flexibility required to fulfill the specific, often complex, needs of the network of businesses across the franchise family.

Welcome to the HQ of print automation and efficiency.

In serving the widely varied needs of marketing organizations large and small, Progressive Solutions has become adept at developing custom W2P solutions. Be it a simple system focused primarily on allowing “clients” to customize branded materials and place orders or a complex development task involving features such as MDF, reward systems, and database integrations, our soup-to-nuts approach aligns the solution with the program’s objectives.

Do you have questions about how web-to-print can lower your costs and raise the value of your brand? We’d like to give you the answers. Talk or type to Subscribe to Progressive Solutions “The Q” blog and request your complementary copy of “Open Doors. Open Stores. 5 Keys to Making Marketing Communications Central to Your Franchising Success.”

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