W2P,web-to-print — portal

The Marketing Portal: Your App for Almost Anything.

Posted by Mark Sarpa on

84 ITEMS TO PUBLISH ON YOUR PORTAL At Progressive Solutions, to help serve our customers’ marketing needs, we began creating web-to-print (W2P) portals at least a decade before they actually came to be known as W2P portals. Now, it would appear most marketing organizations have some grasp of what the term means. However, as we pointed out in our article, “Insane Inefficiency in Print Procurement Remains the Norm,” with digital print expert Jennifer Matt, a stunning majority of marketing organizations continue burning money by procuring print with old fashioned processes.  As a result of championing the W2P cause for two decades...

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