W2P,web-to-print — print automation

Print technology makes the franchise more web-wise.

Posted by Mark Sarpa on

From itty-bitty newbies to business networks that span the globe, franchises of every size contend with a common challenge: protect the company’s most important asset, the brand. Web-to-print (W2P) technology delivers a centralized and highly automatic solution for managing the brand and empowering franchisees to quickly produce and use quality marketing assets. However, though franchise operators have similar needs, cookie-cutter solutions are bound to lack the flexibility required to fulfill the specific, often complex, needs of the network of businesses across the franchise family. Welcome to the HQ of print automation and efficiency. In serving the widely varied needs of...

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