Print on demand (POD)
Print on demand (POD) is a printing technology and business model where copies of a book, magazine, or other print media are printed only when an order is received, rather than producing a large quantity in advance. POD is made possible by digital printing technology, which allows for smaller print runs and customization. This allows publishers and self-publishers to offer their works for sale without incurring the high costs and risks associated with traditional offset printing.
POD has several advantages over traditional publishing models. For one, it allows authors to publish their works with little upfront cost, since they only pay for printing when a customer orders a book. This eliminates the need for authors to invest large sums of money in printing and warehousing. Additionally, POD makes it easier to keep books in print indefinitely, since there is no need to worry about unsold inventory.
Another advantage of POD is the ability to customize books for individual customers. For example, a customer could order a book with a personalized dedication, or a special cover design. This level of customization would be impossible with traditional offset printing.
Overall, POD has revolutionized the publishing industry, making it easier and more affordable for authors to get their works into print, and for readers to find and purchase books that may not have been available through traditional channels.